Fat is a Feminist Issue free essay sample

Susie Orbach writes about the reality that many women face with problems of obesity, overweight, social roles, and sex-stereotypes in the US. In â€Å"Fat is a Feminist Issue† the author writes in extend to the main problem that women face with overweight in America, how it has become a serious issue in the topic of obesity, and the typical â€Å"sex-role stereotypes† differences that exist today (449). Manipulated by media ads and the pressure on women to pursue the ideal physical and beauty appearance, Orbach claims that women have been the target of a â€Å"ten billion dollar industry waits to remold bodies to the latest fashion† year after year (451-52). In addition to this, Orbach gives us some background history on fashion and how media ads affected the thinking of those young ladies who lived in the 60’s and 70’s, where television started to be a mainstream along with magazines and radio. Orbach writes that in the 60’s, there were only three ways to â€Å"feel acceptable† within one’s society: to be skinny, flat chested and straight hair (451). We will write a custom essay sample on Fat is a Feminist Issue or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By the 70’s the fashion was the opposite. Clearly, this statement clarifies the historical example of the classic American culture, slammed by media ads in which women are bombarded with new fashion styles and new trends every year. The fact of the matter is that Orbach claims that being fat is a â€Å"culturally defined experience of womanhood† (449), however, she calls society to make a change in this issue in which women are constantly fighting a never ending war of overweight and obesity. Response After reading this essay I’ve found there are reasons as to why women in our society today overeat. In terms of overeating, and the pressures society places on women, I agree that sometimes society place too much pressure on them to look or be a certain way. There are indeed some overweight woman who are perfectly healthy, and others who are not. Although, the issue comes when we try to impose what our idea of healthy is, or what it is supposed to look like from our on perspective onto them. This can drive people to depression, and all types of other bad habits like overeating. I also believe that Orbach, was correct when she stated that self –image, and self- consciousness, play a big role in this subject as well. She states that by not living up to the standards placed by society, would essentially be deeming oneself as an outcast, which in today’s society is very true. Those who cannot/ do not keep up with the latest trend, look, and style are no longer considered to be â€Å"in† which is ridiculous. Women especially, should be able to be them despite what new trend comes about, how many more people become skinnier, or whatever the case may be. We should teach that being comfortable in one’s own skin is what is key, staying healthy, and then working one becoming a better you is what comes next. This essay showed me that if one really took the time to think about it, being â€Å"fat† really could be looked at as a social disease that we ideally created and placed on them. I agree, that society, gender roles and the expectations that we place on women can be directly correlated with overeating and obesity. For me, obesity and overeating is something I never quite understood, nor took the time to really critically think about until now. I was skinny as a young girl; my weight was under one hundred pounds and therefore never having to think about being â€Å"fat†. As I got older, I started to gain weight, reaching one hundred and thirty pounds, and then I started thinking â€Å"Wow! I’m fat†. Then I became pregnant and gained more weight, I was â€Å"HUGE† in my eyes. After giving birth I became obsessed with my weight and body image. I started to exercise and eat healthy to lose the weight; I felt pressure from society, family, and friends to lose the weight because I had always been so thin. I even went to the extreme of having lipo after I couldn’t lose the weight by eating right and exercise. That period of my life was a dark and sad time for me; my family didn’t know about my depression, I was under so much pressure to look perfect! Orbach, also touches a subject that I kind of disagree with as she explains: â€Å"the relegation of women to the social roles of wife and mother has several significant consequences that contribute to the problem of fat† (450). The social roles have played an important role in the American culture, especially in women where it’s always the classic stay home mom, taking care of kids and the husband being the only provider. Under these circumstances, perhaps, women don’t feel the necessity to present an ideal physical image once they are married, or to what she claims it’s a â€Å"response to the inequality of sexes† where women feel less valuable and they express some type of rebellion towards the stereotypes that society has created of â€Å"being fat† or impulsive eating disorder (448-49). Reason I don’t agree completely with this subject is because, I know many stay at home mom’s that do want to stay looking good, and feeling good, not only for them, but for their husband and children. Overall, Susie Orbach’s article â€Å"Fat is a Feminist Issue† was a very good one. It teaches us that we should not imply our own beliefs of what the ideal woman should, or should not look like. While at the same time understanding that obesity and overeating are driven by something, some struggle, expectation, or pressure. This implies that would should not be so quick to say being â€Å"fat† is simply a choice that some individuals make and that, that is all there is to it, because there can be other factors. Works Cited

Neuroscience Major Program Application Essay Example

Neuroscience Major Program Application Essay Example Neuroscience Major Program Application Essay – Admission/Application Essay Example Neuroscience Application Essay Number For a very long time now I have remained transfixed on the subject of neuroscience. I essentially breathe, think and dream neuroscience. It is evidently a field with a lot more to discover, a plethora of questions to answer and hypotheses to test and prove/ discard. The cognitive and behavioral stream of it has particularly evoked serious thought and curiosity in me over time that I have come to desire to study it. From time immemorial, I have been constantly puzzled by how the brain works, especially its ability to handle various languages. As I can communicate in Korean, Japanese and English, I have had no problems in life answering people who inquire about what language I dream in (which is all the three mentioned), what I have had trouble explaining is what language I think in. I had never noticed what people refer to as the ‘voice in your head’ until I was asked about it. And when I try to isolate this language of my mind, my thought process gets distracted and I intentionally bring up languages in my mind. I have hence become deeply curious concerning what the brain is doing when processing our conversations and switching from one language to another. Unearthing how languages shape and alter perception is another core interest. The process of how the brain acquires new languages and organizes them while putting them in sync with the knowledge and feelings that one described in a known language is another curiosity I want to satisfy. In the end and as a result of my silent and personal interaction with neuroscience I have grown immensely attached to the field and have had my sights set on it for quite some time now. It is in this field that I can truly assert myself and obtain a chance to realize my full potential while advancing modern knowledge to newer and noble heights. I consider this opportunity a fresh chapter in my life, a gateway for success, self-satisfaction and the realization of dreams. References Longstaff, A. (2000). Neuroscience. Oxford: BIOS Scientific Publishers. Purves, D. (2008). Neuroscience (4th Ed.). Sunderland, Mass.: Sinauer. White, J. S. (2008). Neuroscience (2nd Ed.). New York: McGraw-Hill Medical.

Why do directors need to have their duties spelled out in statute Essay

Why do directors need to have their duties spelled out in statute - Essay Example directors must promote the success of the company for the benefit of its members rather than benefiting other group’s interests, but in the same way, have to observe the interests of other groups that contribute to the success of the company such as suppliers. Enshrining the regulations as law in spelling the director’s duties, is meant to formulate a favourable corporate legal environment that offer ease of access to the corporate form, minimum interference with the company management and appropriate investor protection for the overall success of the company (Companies Act 2006, Section 170-177). Advantages The codification of directors’ duties provides a clear working ground that promotes a patent definition of their roles in ensuring that the company achieves greater heights of prosperity and growth. Right from management roles and integrating issues within the market under which the company competes the law provides that directors as trustees should act in the interest of the company’s success. They should have regard to all relevant considerations and highlighting areas of particular importance that will steer the company in heights of growth. Integrating and widening the enterprise culture is an increasing major policy that is upcoming in the United Kingdom. This however is enshrined in coming up with suitable legislation that will govern the directors of business companies in their exercise for the duties. This will help in providing a successful platform for initiatives in businesses to elevate the UK business environment into global standards and making it the best place to do business. The modernization of the company law is a significant drive to facilitate and enhance the UK business enterprises to be competitive in the entire Europe and around the world appropriate investor protection and managerial freedom Directors as Managers of the companies in the UK are expected to ensure that the proposed intervention legislation are modelled to

Canadian coporate law Essay Example | Topics and Well Written Essays - 2000 words

Canadian coporate law - Essay Example property rights protection and regulation is necessarily founded on the concept that ‘increased innovation† makes it possible for the production of: Canada subscribes to these concepts and its array of intellectual property rights laws adequately prove this. However, in an article written by Myra J. Tawfik, Canada by its ascension to the North American Free Trade Agreement (NAFTA) has been forced to reconcile its domestic intellectual property rights laws with those of its trade partners under NAFTA3. This paper examines Canada’s intellectual property laws and how its obligations under NAFTA have influenced its developments as discussed by Myra Tawfik in the article Intellectual Property Laws in Harmony with NAFTA: The Courts as Mediators Between the Global and the Local. Cumulatively, Canadian intellectual property rights are contained in several difference types of property which include, trademarks, patents, copyright, â€Å"industrial designs, integrated circuit topography and plant breeders’ rights.†4 The breadth of the Canadian Intellectual property rights protection encapsulate the exclusive right of the licensed owner of intellectual property to permit others to use the protected property and to take steps to prevent unauthorized use of the protected property.5 Essentially a trade mark is a unique identifying element such as words and/or designs that distinguishes the product from any other.6 Canadian intellectual property laws recognize two distinguishing features of note, the â€Å"distinguishing guise† and the â€Å"certification mark.†7 A distinguishing guise generally refers to the manner in which the product is presented to the public. In Daniel Shear’s example, the unique shape of the Coca Cola bottle is a distinguishing guise.8 Likewise the certification mark is a distinguishing mark used to identify a product which meets minimum standards.9 Under Canadian law, a trade mark can be protected under the tort of passing off

Book Report Six Pages Total Double Spaced and The Name Of The Book Is Term Paper

Book Report Six Pages Total Double Spaced and The Name Of The Book Is (So Much Reform) and the aurthor is Charles M. Payne - Term Paper Example The book focuses on the disconnection existent between educational policy and the said realities of urban schools. Payne seeks to define failure and looks into the causes; he refers to them as hardly surprising. In reference to this, the book proves just how much information Payne has accumulated on the said failures about which he writes (Payne, 2008). As regards the causes of failure, Payne indicates that it is due to reformers, policy-makers and school communities that urban schools fail to meet their goals. This is because they focus more on reforms but not what the reforms can do to aid their performance and achievements of the schools they represent. What he considers surprising is the fact that reformers, school communities and policy-makers never seem to learn from the mistakes they make. This is in relation to the knowledge that they accumulate in the process of improving the public school system and lack of implementation of the experiences they acquire. The failure of adults to learn lies in the basis of social issues ranging from racism and poverty to privatization of public interests. Payne shows the relationship between social failures and those that affect public school systems. The dysfunctional social systems result in overall failure of implementation of relevant social and educational understandings (Payne, 2008) . As a result, the thesis of the book revolves around failures of various stakeholders in the education sector and the entire book keeps referring to the point of failure. In addition, according to the thesis, this situation remains repetitive based on mutual demoralization of schools as organizations and manifestation of the irrationality of actions taken by schools. In addition to the thesis statement, Payne intertwines various other concepts of failure in the book to demonstrate his point and air his view openly for open interpretation by members

Strategic Marketing Management of Nestle Analysis

Strategic Marketing Management of Nestle Analysis The purpose of this assignment is to evaluate the impact of organizational strategy in developing a marketing plan and to evaluate the component parts of a marketing plan. For this purpose a marketing plan for Nestle pure life (Bottled water by Nestle in Pakistan) is developed for understanding different components of marketing plan. Impact of Organizational Strategy on Market Plan It is very critical in todays highly competitive market to develop and adapt an approach that supports the organizations resources and nature of business. The strategy should be developed by keeping in mind all the available resources and should be so powerful that the product or service can outsell the competition. If the available resources are not considered while designing the strategies then it is quite possible that those resources will not be able to convert the inflow of customers in to profitable long term relationship. So it is very important to have a strategy that supports the resources and the expertise to implement it. Different organizations have different types of strategies, however most common are five significant strategies that affect the marketing plan of the organizations. Market Leadership Strategy If an organization has to maintain the position of market leadership then the marketing plan will be focused towards two main factors. First is to increase the market share and second is to keep intact the existing customers by providing them value to their money they are spending to buy the companys products of services (Kathryn, 2010). Market share can be increased by finding the new markets in other demographics or expanding in to the new locations. Another way to increase the market share is to attach the competitors market share through variety of strategies. Offering several value added services helps to keep the customers intact with the organization. In this case the marketing plan will focus towards the augmented features of the product or service. Market Challenger Strategy If the organizations strategy is to be a market challenger then the marketing plan will be focused towards the small unmet needs of the customers. The marketing plan will be very aggressive and the focus will be to increase the market share in small chunks and to target the customers by promoting those features which are fulfilling their unmet needs (Kathryn, 2010). Market Follower Strategy If an organization is following market follower strategy then the marketing plan will not be very aggressive (Dibb, 2001). The markets are already identified and researched by the competitors and the market plan will target those weak points which are left by the competitors and the better solutions will be provided to the customers. Market Niche Strategy Organizations can also divide the market in to small segments/chunks and prepare the marketing plan for each segment. This allows the organization to influence the customers more deeply with the marketing campaign as the focus is on a particular segment. For instance the marketing plan of a cosmetic can target the women between the age limit of 20-25 years. Alliance Strategy The organization can also form strategic alliances to increase the impact of the marketing plan. The strategic alliances enables the organization to offer new products or value added services to the customers and the marketing plan focuses on promoting the benefits of the alliance of the organization to the customers (Kotler, 2003). Component Parts of a Marketing Plan Marketing plan refers to that document which outlines the actions and details that are required to be undertaken in order to achieve one or more marketing objectives. Marketing plan can either be for a brand, or for a product or service or even for a whole product line. Marketing plans can cover the marketing objectives of up to five years and the marketing objectives are aligned with the organizational objectives. Following are the main components of a marketing plan. Situation Analysis Situation analysis is very important and initial part for developing a marketing plan. It explains and clarifies the current position of the organization in the market. This analysis should be done fairly by the organization as exaggerating the current market position in front of the management will ultimately give a failure at the end of marketing campaign. Situation Analysis involves external, internal and customers analysis (Ward, 2010). SWOT Analysis SWOT analysis is another major part of the marketing plan as it identifies the strengths and weaknesses of the organization and the opportunities and threats for the organization. It also helps to determine the current state of the organization, but it also adds the opportunities and threats to the organization which can be focused in the marketing plan (Dibb, 2001). Marketing Goals and Objectives After SWOT analysis the organization is in much better position to set the marketing objectives and goals. Goals are the overall accomplishment that is likely to be achieved by the organization and the objectives are the benchmarks which enables the organization to meet those goals (Ward, 2010). It is very important the goals and objectives should be realistic and should reflect the mission of the company. Marketing Strategies In marketing strategy the marketing mix and the target market is discussed. Product features, placement, pricing and distribution are the four main aspects of any product or service and the marketing plan contains the blend of these strategies and marketing strategy is designed keeping in mind the target audience (Kotler, 2003). Implementation Implementation planning is another important part of the marketing plan. At first it is described that what is required to be done internally in order to get success such as employee training, employees empowerment etc. for the success of market plan. Secondly, a month-by-month marketing calendar is prepared that guides the marketing activities. Evaluation and Control Evaluating the marketing plan is very important, as this helps to identify that what is to be done in future and what not. If the marketing plan is of 3 to 5 years then periodic evaluation is necessary as changing market conditions can be costly while sticking with the old techniques. Evaluation also helps to identify whether the plan is implemented properly. Threat to Nestle Pure Life Different threats and weaknesses for Nestle pure life are identified in the marketing plan, however, the most critical threat and weakness for the product is the current economic and political condition in Pakistan. This threat is for every business operating in Pakistan, however, Nestle pure life has direct affect to the economic situation of Pakistan. As the target market of Nestle pure life is upper and middle class and due to increasing ratio of unemployment and poverty the people are moving towards the usage of simple or boiled water as spending Rs. 35 for water is becoming unaffordable for majority of middle class people. Moreover, there are several other local brands which are not up to the mark, but they sell the brand to the local market by assuring them about the quality and purity which decreases the demand of high quality product like Nestle pure life. This causes a serious threat to the brand in near future (Rosemann, 2005). Nestle Pakistan Limited Marketing Plan Nestle Pure Life Executive Summary Its manufacturing facilities are located in Sheikhupura, Kabirwala, Islamabad and Karachi, Pakistan. Nestle provides mineral water to the customers with an objective to provide value to the customers. The companys main target market is those people who believe that tap water is not hygienic. The company enjoys the highest market share in the mineral water industry of Pakistan however Pepsis Aquafina has been giving tough competition to nestle pure life. 1 year Marketing plan for year 2011 is developed distributing each activity in different months. Situation Analysis Company Profile Nestle Pakistan Limited is a subsidiary of Nestle SA, a Switzerland based company, aimed to build a based on sound human values and principles. In 1992, Nestlà © was the first company to dare to launch a mineral water, in five different countries at once. Nestle Pakistan is engaged in the processing, manufacturing and sales of products such as dairy, culinary, confectionary and beverages. The major companys products include NIDO milk, NESVITA milk, MILKPACK milk and ice-cream, Fruit yogurt; Everyday creamed tea, Cerelac and Nestle mineral Water (Nestle pure life). Mission Statement Nestlà © believe that research can help to make better food so that people live a better life. Objectives This marketing plan considers the following objectives of organization for its product Nestle pure life: To maintain the position as Market Leader. Increase the Market share. Exceed customers expectations both in terms of product quality and service. Create awareness of benefit of PET bottles and approach in rural areas. SWOT Analysis SWOT analysis helps to understand the ability of the organization internally and externally (Lyndsay, 2010). Blow is the SWOT analysis of the company: Strengths Strong distribution channel Skilled Labour Educated Staff Large number of Offerings Strong Brand Name Strong Background of the company Easy to approach Weaknesses Small Target market Lack of awareness among the target market Dependency of other government and sponsors for the arrangement of events Opportunity Favorable weather conditions (Summer most of the time) People love to enjoy eating ice cream Few and Weak competitors Threats Major players may enter in the market Legal and ethical issues Local mineral water manufacturers Economic slowdown and bad political conditions Competitors Analysis Nestle Pure Life introduce the bottled water culture. No doubt Nestle pure life is currently a dominant leader in Pakistan market in Mineral water Industry. Nestle Pure Life is currently dominating more than 80% of bottled water market share (Rosemann, 2005), when Nestle Pure Life start its bottled water business in Pakistan way back in 1998 on that particular time AVA was the major competitor in the market, but after a time period of one year AVA was acquired by the Nestle Pure Life and now currently AVA is in the business of bulk water. There are different brands of bottled mineral water but the most famous are: Nestle Pure Life Aquafina Sufi Kinley For manufacturing and distributing mineral water in Pakistan the company has to obtain licenses and have to follow the rules and regulations of Pakistan Standard Quality Control Authority (PSQCA). Particular in Lahore, gourmet is giving a very tough competition to Nestle pure life as their price is less than Nestle pure life. Moreover, gourmet is approaching the other cities and rural areas of the country and possibly will emerge as a strong competitor of Nestle pure life in near future. There are also other competitors found within a local market which include Sparklet, Acqacare, Pure, Aafi, Oura, Aabshar and many other local brands, but their market share is very low as compare to the Nestle Pure Life. Macro Environmental Analysis The Macro-Environment forces, which include political, Social-Cultural and Economic forces, affect the overall performance of the brand (Kotler, 2003). Political instability always matter in a market situation, there should be an investment security. PSQCA has approved Nestle Pure Life; Nestle Pure Life is also promoting the culture of humanity and higher labor as many people from Pakistan have got job in the different parts of the world in Nestle Food. No doubt Nestle Pure Life is a market leader, but some of the government policies affecting the marketing strategy of Nestle Pure Life as government closed many several companies by saying that they are producing un approved water for the people of Pakistan in the name of mineral water, but such kind of situation doesnt affect any marketing strategy of Nestle Pure Life because it is producing a water according to the standard which is approved by World Health Organization WHO. As far as Social and Cultural forces are concerned now the people are realizing the need of bottled water especially in cities, as they are more health conscious as compare to the people of rural areas. But now the trend is changing gradually the people live in countryside they also realizing the need of Safe and Clean water, they know that health is wealth, as Nestle is a dominant factor so they are using Nestle Pure Life as their first choice. Target Market On the consumer side the Target Market is: People who believe that tap water are not hygienic People traveling by road on highways, railways and by air Tourists or foreigners Middle, Upper Middle and Elite class Students of school, college or universities On the Business side target market is High ways, Motorways, railway Stations Airports bus stops hotels etc. Educational Institutes of the city, where students might interact Shopping centers and Market places Departmental stores and bakeries, General stores and others etc. Restaurants and hotels Marketing Mix Product Nestle Pure Life offers not only pure water but also pure Life because water is life and also purity is life Nestle has always been the symbol of purity. Nestle pure water provides a balanced mineral formula (on Average 150-170 mg per liter) Price Another strategy for success may be applied by lowering the price of bottles including bulk water bottles to attract more and more customers who may switch to its direct or indirect substitutes 0.8 liter Rupees 18 1.5 liter Rupees 35 Placement Distribution should be done not only in urban areas but also the rural areas of the country. Distribution in small cities of the country is also one of the distribution strategies of Nestle Pure Life. Promotion Nestle Pure Life is using integrated marketing communication. The Company has adapted both Push and Pull strategies and using mass marketing by Advertising i.e. using different types of Medias like TV, radio, magazines, Sales Promotion i.e. sponsoring different events, using billboards and involves in different social activities. Implementation This action plan will carry out the marketing strategy and achieve the main Objectives of Nestle Pure Life through a variety of Scheduled programs. Following activities will be held during the year 2011 to promote the Nestle Pure Life. Activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Invoices Income Recovery Incomes Trade sale Promotion Regional Offices Lucky draws Free Offers Research Advertising Data Analysis Educate Dealers Concept for bottled water Implementation Press and pour Offer New Stores Commitment Award Specific promo Contingency Planning There is variety of risks involved in the marketing plan. Following are some of the risks and their mitigation strategies for the marketing plan of Nestle pure water. Wrong Market Information In Pakistani markets the availability of complete and authentic data is very difficult. There are very few government sources which provide the market information, but those also cannot be relied upon as the data collection is not known. In case the data or information taken from the governmental sources is found to be incorrect then the company will rely upon the data collected from surveys and past trends. Outsourcing If the internal resources are not able to meet the growing demand of the customers then the production will be outsourced, but the quality will not be sacrificed in any case. Mismatch of Projections If there is a mismatch of the financial projection then the efforts will be re-doubled and the focus will be on direct marketing. However, the other marketing expenses will not be cut down as it is very necessary to keep conveying the message across the target audience. Nestlà ©s Organizational Objectives and Marketing Plan The organizational objectives of Nestle Pakistan are aligned with the marketing plan. However the change in the market conditions result in the change in organizational objectives which also reflects the marketing plan. The marketing plan discussed above tries to meet the following organization objectives. Market Leadership Nestle pure life is holding a market leaders position at the moment in Pakistani bottled water market. The marketing plans objective is also to maintain this position and to increase the market share by targeting the rural areas along with the urban areas. For this the distribution network is planned to be stronger in small cities and villages. Safety The objective of the organization is to provide the customers with safe drinking water. Nestle brand provides the customers reassurance which they demand for fulfilling their most basic and important need. Marketing plan of Nestle pure life also focuses on educating the dealers and consumers directly about the benefits of mineral water. Healthy Product The formula developed for Nestle pure life contains minerals such as calcium, which is essential for bone development and promotion of this benefit through media and direct marketing team reflects in the marketing plan and fulfills this organizational objective. Affordable Mineral Water Another objective of the company is to provide the mineral water to the target customer at affordable prices. The prices of all the formats of the mineral water bottles are very affordable for the target market and that is the reason Nestle pure lifes market share is highest in Pakistan. Convenient availability Nestlà ©s objective is to make the mineral water available to the consumers almost everywhere. Marketing Plan of Nestle pure life target the customers at different location like railway station, schools, colleges, airports etc. which fulfills the product availability objective of the organization. Publicity and Promotion Strategy for Nestle Pure Life Nestle is using different strategies for the promotion and publicity for Nestle Pure life. Below is the brief description of all the strategies used by Nestle Pure Life. Push Strategy The company is using push strategy by using the sales force and promoting the product to the wholesalers and dealers. The Nestle cooler is one of the example in this regard as the dealers sells and provide the coolers with Nestle pure life brand and that promotes the product. This type of strategy is mostly used for the corporate clients like different companies, banks etc. in which the Nestle Pure Life branded coolers are placed and the bottles are refilled by the dealers/company representatives periodically. Pull Strategy The company is also using pull strategy by directly communicating to the consumers through high advertisement through different channels. This results in the walk-in of the customers in the outlets and other distribution channels asking for the product. Above the Line (ATL) Company advertise above the line by using different TV channels, radio, newspapers, billboards etc. Below the Line (BTL) Company advertise below the line as well by distributing the fliers, through internet (Facebook), placing outlets at roadsides etc. Mass Marketing The company is also using Mass marketing where the whole market is communicated the same product. The company through different media channels communicates to all the market of Pakistan by ignoring the segments and target market as being human beings all the people are the potential customers of the product. Integrated Marketing Communication The company also assures that all the features and benefits of the product are communicated to the customers. Through advertisement campaigns the company conveys a message of purity and safety to the customers and also explains the ingredients of the product which are beneficial for the human body.

A Young Womans Fantasy in The Turn of the Screw Essay -- Henry James

A Young Woman's Fantasy in The Turn of the Screw   Ã‚  Ã‚   The Turn of the Screw, by Henry James, is an odd story about a young woman who, leaving her small country home for the first time, takes a job as a governess in a wealthy household.   Shortly after her arrival, she begins to suffer from insomnia and fancies that she sees ghosts roaming about the grounds.   James is a master story-teller and, at times, the complexities of the story make it difficult to follow.   The Turn of the Screw is a story within a story, the tale of the governess being read aloud as a ghost story among friends.   Harold C. Goddard wrote a fascinating piece of criticism entitled "A Pre Freudian Reading of The Turn of the Screw."   When applied to the book, his theory makes perfect sense.   Goddard suggests that the governess, young and inexperienced, immediately falls in love with her employer during their meeting.   As a result of her unrequited love, her overactive mind creates a fantasy in which the the two ghosts intend to harm the children, in order to make herself a heroine, thereby getting the attention of her employer.      Ã‚  Ã‚  Ã‚   Goddard points out that the young woman is unstable from the beginning.   We find out little about her background, except that she is "the youngest of several daughters of a poor country parson" (4).   It becomes immediately obvious to the reader that such a drastic change of environment as she experiences is cause enough for her to experience extreme anxiety.   Indeed, she tells Mrs. Grose, "I'm rather easily carried away.   I was carried away in London!" (8).   After her interview with her potential employer, the man from Harley Street and the uncle of her young charges, she goes on and on about the man, praising him and ... ... that haunt the grounds.   The story is told through the voice of the governess, which, considering her mental state, makes it difficult to decipher what is actually occurring.   There are many questions that are never answered, rather, they are left up to the reader to decide. Works Cited and Consulted Freud, Sigmund. An Outline of Psycho-Analysis. New York: W. W. Norton & Company, Inc., 1969. Goddard, Harold C. A Pre Freudian Reading of The Turn of the Screw. New York: Hillary House Publishers, 1960. James, Henry. "The Turn of the Screw". The Turn of the Screw and Other Short Novels. New York: New American Library, 1995. Nunning, Ansgar. "Unreliable Narrator." Encyclopedia of the Novel. Ed. Paul Schellinger. Chicago: Fitzroy Dearborn, 1998. 1386-1388. Wagenknecht, Edward. The Tales of Henry James. New York: Frederick Ungar Publishing Co., 1984. A Young Woman's Fantasy in The Turn of the Screw Essay -- Henry James A Young Woman's Fantasy in The Turn of the Screw   Ã‚  Ã‚   The Turn of the Screw, by Henry James, is an odd story about a young woman who, leaving her small country home for the first time, takes a job as a governess in a wealthy household.   Shortly after her arrival, she begins to suffer from insomnia and fancies that she sees ghosts roaming about the grounds.   James is a master story-teller and, at times, the complexities of the story make it difficult to follow.   The Turn of the Screw is a story within a story, the tale of the governess being read aloud as a ghost story among friends.   Harold C. Goddard wrote a fascinating piece of criticism entitled "A Pre Freudian Reading of The Turn of the Screw."   When applied to the book, his theory makes perfect sense.   Goddard suggests that the governess, young and inexperienced, immediately falls in love with her employer during their meeting.   As a result of her unrequited love, her overactive mind creates a fantasy in which the the two ghosts intend to harm the children, in order to make herself a heroine, thereby getting the attention of her employer.      Ã‚  Ã‚  Ã‚   Goddard points out that the young woman is unstable from the beginning.   We find out little about her background, except that she is "the youngest of several daughters of a poor country parson" (4).   It becomes immediately obvious to the reader that such a drastic change of environment as she experiences is cause enough for her to experience extreme anxiety.   Indeed, she tells Mrs. Grose, "I'm rather easily carried away.   I was carried away in London!" (8).   After her interview with her potential employer, the man from Harley Street and the uncle of her young charges, she goes on and on about the man, praising him and ... ... that haunt the grounds.   The story is told through the voice of the governess, which, considering her mental state, makes it difficult to decipher what is actually occurring.   There are many questions that are never answered, rather, they are left up to the reader to decide. Works Cited and Consulted Freud, Sigmund. An Outline of Psycho-Analysis. New York: W. W. Norton & Company, Inc., 1969. Goddard, Harold C. A Pre Freudian Reading of The Turn of the Screw. New York: Hillary House Publishers, 1960. James, Henry. "The Turn of the Screw". The Turn of the Screw and Other Short Novels. New York: New American Library, 1995. Nunning, Ansgar. "Unreliable Narrator." Encyclopedia of the Novel. Ed. Paul Schellinger. Chicago: Fitzroy Dearborn, 1998. 1386-1388. Wagenknecht, Edward. The Tales of Henry James. New York: Frederick Ungar Publishing Co., 1984.